TAG Heuer X Red Bull Racing Formula 1
I hope you had an amazing week, and a much more amazing weekend! Sunday morning, and I am back in Zurich, after a quick trip to London (more about that ... soon on the blog!).
Today I want to share with you a so special experience, that I had some days ago in la Chaux- de - Fonds with TAG Heuer! As you have already seen on my IG, I attend the Red Bull Racing Formula 1 , just in front of TAG Heuer manufacturing facility!
It is a memorable day for everyone who was there, because we had the chance to experience a once in a lifetime moment together with Red Bull Racing. The Red Bull Racing RB8, which competed in the 2012 FIA Formula One World Championship, was driven by ex-Formula One race driver Patrick Friesacher. For that occasion, the space around TAG Heuer’s HQ was transformed into a Formula 1 circuit, where Patrick showed us the speed and agility of a Formula One car, as well as a show of force of the 8 cylinder engine as he completed many burnouts and donuts.
TAG Heuer is the Official Timekeeper, Official Watch and Team Performance Partner of the Red Bull Racing team, since December 2015. It was the team's atypical approach to sport, performance and entertainment which appealed to TAG Heuer and which continues to be perfectly in line with the avant-garde Swiss watch brand's marketing strategy!
Beyond the visibility generated simply by featuring in the team designation which appears throughout all race broadcasts, TAG Heuer can also be seen on the drivers’ helmets, their gloves, race suits, as well as on the team uniform and, of course, on the cars themselves; on the engine cover and chassis top. Naturally, the brand also supports the team on their wrists — either with connected watches, Formula 1 watches or with Carrera Heuer 01 models exclusive to the team!
For sure It was an amazing experience, and I really can't wait for my next trip to Como with TAG Heuer... Stay tuned!
See below the full album of the event!