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A/W 17 H&M Studio

September 17, 2017  /  kostas papathomas

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Hello Guys,

It's Sunday morning, I 've just wake up and I am so excited because I will share with you one of my last projects with H&M!

As you've already seen on my IG, last week I was in Athens, in order to participate in an super amazing photoshooting with H&M!

H&M chose some influencers in order to show the new collection of A / W 17 studio and to participate in a live street style photoshooting outside of one of the biggest  H&M stores in Greece, at 54 Ermou Street, just in the heart of Athens (and one of the most popular streets!)  

The experience was unique as there was a lot of people interested in watching the photoshooting and visiting the store to see the new collection!

The collection is defined by balancing modern silhouettes with timeless classics. Reworked heavy-duty outerwear, tactile knits and menswear essentials draw inspiration from the rugged style of 1950s mountaineers.

I was so impressed by the collection. One of the pieces from my outfit that I really liked is my Long coat in a felted wool blend with notch lapels, buttons down the front and long sleeves with concealed buttons at the cuffs! Adjustable detachable tie-belt at the waist that is visible at the front. Two welt side pockets, an inner pocket and a single back vent. Lined. The wool content of the coat is  recycled!

I also really liked my scarf in a soft jacquard knit with ribbing along the short sides!

I choose that outfit because  I found it very chic and stylish, and I am sure that this will be one of my favorite outfits for this season!

So it's time for you to visit one of your closest H&M in order to discover on your own, your favorite A/W 17 H&M Studio outfit!

See bellow the album of my  Iive photoshooting outside the Ermou H&M store, with my favorite A/W 17  H&M Studio collection!

 

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You could also see some backstage of that live photo shooting!

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